Friday, 26 October 2012
Wednesday, 24 October 2012
Questionnaire Analysis
Questionnaire Analysis
We surveyed some students at our
college by using the questionnaires we prepared from an earlier lesson. Our
purpose of this was to see what would appeal to our target audience. We found
out that 50% were males and 50% were females, making it fair so that it was a
balanced target audience.
We then went on the ask them if
they have ever read the magazine, however 90% of people said that they had
never read it, and some did not even know that there was one, this told us that
the magazine was clearly not reaching out to the target audience as only a
minor percentage of people actually knew what is was and wanted to read it.
We then acknowledged what they
had to say about the magazine and asked them what would influence them into
reading it, the most popular answers consisted of fashion, music, job advice,
events and sporting activities, and this helped us realise that if we want to
entice people to read the magazine then we were going to have to make it have
these features in which they mentioned, so that more people would be influenced
into having a look.
It was interesting to notice
that 60% if people said that they would rather have a monthly magazine rather
than every term or every week, this helps with our understanding that they want
it on a monthly basis rather than overpowering them with too much information
on a weekly basis. 60% of our target
audience said that they would not purchase the magazine if it had a price on
it, however 40% said they would buy it but at a small price, and therefore we
can understand that a very small price could work.
We then went on to ask them if
they would like to contribute to the making of the magazine and 40% of the
people we surveyed said that they would contribute to it, so that is roughly
720 students that would be interested in getting involved. I asked the observers what would attract them
into buying the magazine and many said they want good strong images, bright
titles with an arty outlook and a good use of colour. I then questioned them on
what colours they thought would be the most beneficial to people of our age
group and the most popular, were blue, red, pink, white and purple, and
therefor this is helping me when I design mine as I want to attract this type
of target audience.
Overall I can see that students
want an informative magazine, with bright colours and pictures which give them
advice on how to get through college.
Tuesday, 23 October 2012
Thursday, 18 October 2012
Wednesday, 10 October 2012
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